The colourful and cartoonish ice cream vans across Ireland are synonymous with childhood delight, hot summers and their unmistakable chimes - but the person behind the cone is a character often forgotten about. 99 Problems is a short documentary which delves into the humorous, charming but often murky world of the Irish ice cream van trade. The unassuming ice-cream van business on the surface seems harmless, but has in fact quite a dark undertone, where turf wars are fierce.
 

The self declared 'king of the ice-cream men', Pinky, works in the community where he lives. Competition is stiff, but he manages to make a decent living from it despite the challenges he faces. Through Pinky's one liners, observational footage and animation, our film unearths unsung toils and troubles associated with this unconventional, yet humble profession.