The colourful and cartoonish ice cream vans across Ireland are synonymous with childhood delight, hot summers and their unmistakable chimes - but the person behind the cone is a character often forgotten about. 99 Problems is a short documentary which delves into the humorous, charming but often murky world of the Irish ice cream van trade. The unassuming ice-cream van business on the surface seems harmless, but has in fact quite a dark undertone, where turf wars are fierce.
The self declared 'king of the ice-cream men', Pinky, works in the community where he lives. Competition is stiff, but he manages to make a decent living from it despite the challenges he faces. Through Pinky's one liners, observational footage and animation, our film unearths unsung toils and troubles associated with this unconventional, yet humble profession.
Jon Jon Mehigan
"In my head it was going to be this colourful Resevoir Dogs"
"On the surface the ice-cream business seems sweet and colourful but the film reveals that, in fact, there lies a dark undertone of fierce turf wars"
Pinky and Director Ross Killeen speak about the film and the story behind it.
"The unassuming ice-cream van business on the surface seems harmless, but has in fact quite a dark undertone, where turf wars are fierce"
FNI Wrapchat interview with Director Ross Killeen (Podcast)
"A lot of them were really against talking to us, so it took a long time to develop relationships with them. Eventually we met Pinky..."
“I was still a bit nervous the day when he came to watch it and you’re sitting there for 13 minutes and it’s over and you’re looking over at him, waiting for the reaction..."
The story of Pinky, the self-described ‘King of the Ice Cream Men’, is not quite an everyman-type tale, as it is not every man that makes a living selling ice cream.